The ANATO Tourism Showcase had a successful closing in terms of attendance, training, cultural and gastronomic spaces, and the generation of business agreements.

This year, more than 52,000 professional visitors were part of the most important tourism event in Colombia, representing a 5% growth compared to last year’s edition.
*“This is a great result. However, what satisfies us the most is having generated nearly 24,000 business meetings within the framework of the event, that is, 6% more than those held in 2024.

And she added: “how wonderful it is to see the commitment of an entire sector, the regions of Colombia, international destinations, Travel Agencies, airlines, hotels, cruises, among others, who strive every year to bring their offer in an attractive and innovative way. That is why, for next year, we are analyzing the opening of another pavilion, since we constantly face new challenges and we are happy to embrace them,” stated Paula Cortés Calle.

The Ministry of Commerce, Industry and Tourism and Fontur have been great allies in holding this event. With them, this year we had the presence of peace destinations; in addition, there was an outstanding promotion of typologies such as nature tourism, community tourism, traditional gastronomy, ancestral experiences, and wellness activities.

“We are very excited to close the 44th edition of the ANATO Tourism Showcase on a high note, a space where Colombia showcased the best of its tourism. Each stand brought the essence and roots of its territory through its enterprises. During the event, meetings were held with territorial entities and international partners to strengthen teamwork and advance in fulfilling tourism goals for 2025,” said Juan Oswaldo Manrique, Acting Vice Minister of Tourism.

For his part, the Acting General Manager of Fontur, Fernando Estupiñán, highlighted the initiatives that have been woven within the sector to strengthen the travel industry: “The success of this Tourism Showcase is due to the joint work between the public and private sectors, which has allowed the promotion of strategic initiatives for the development of destinations in the Country of Beauty.”

The event was once again the venue for the business matchmaking event organized by ProColombia, a space that allows entrepreneurs from other countries to learn about our country’s varied offerings. “The preliminary results of Colombia Travel Mart reflect the great international interest in Colombia as a tourism and investment destination. With business expectations exceeding US $53.4 million and the participation of buyers from 33 countries, this event continues to consolidate itself as a key platform for the internationalization of the sector. In addition, it is gratifying to see the growing interest in strategic destinations for the country’s tourism development, such as Putumayo, Tolima, Casanare, Huila, La Guajira, and Buenaventura, aligned with the Government of Change’s vision of diversifying the tourism offer and boosting new regions,” mentioned Carmen Caballero, President of ProColombia.

“We are filled with pride to see the work that, together as a sector, we do for tourism, an industry that is making headlines. More and more entrepreneurs want to be part of the Showcase, and that only shows that we are doing things right,” said Paula Cortés Calle, Executive President of ANATO.